by | | Stand Alone Brand
“You don’t want to be considered just the best of the best; you want to be considered the only one who does what you do.” – Jerry Garcia, The Grateful Dead Jerry Garcia, of the Grateful Dead, was a guitarist and a singer, but he could have been considered a...
by | | Operations
“The new marketing is more than a way of doing; it is a way of thinking. It begins with an understanding of the distinctive characteristics of services – their invisibility and intangibility – and the unique nature of service prospects and users-their fear, their...
by | | Operations
There are two old adages in marketing that seem to be diametrically opposed to one another. Which one do you subscribe to? “Great sales cure all ills”. “The best way to kill a business is with a great marketing campaign.” Unfortunately, I have worked for brands that...
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