by Hassiba Braggs | May 10, 2020 | Operations
Word of Mouth Increases Marketing Campaign Effectiveness Credibility is often the first word that we think of when it comes to understanding the power of Word of Mouth Marketing. It would great for all of your efforts to show an immediate return on your marketing...
by Hassiba Braggs | Aug 12, 2019 | Operations
“The new marketing is more than a way of doing; it is a way of thinking. It begins with an understanding of the distinctive characteristics of services – their invisibility and intangibility – and the unique nature of service prospects and users-their fear, their...
by Hassiba Braggs | Aug 3, 2019 | Operations
There are two old adages in marketing that seem to be diametrically opposed to one another. Which one do you subscribe to? “Great sales cure all ills”. “The best way to kill a business is with a great marketing campaign.” Unfortunately, I have worked for brands that...
