Why Word Of Mouth Is A Game Changer And Always Will Be
Word of Mouth Increases Marketing Campaign Effectiveness Credibility is often the first word that we think of when it comes to understanding the power of Word of Mouth Marketing. It would great for...
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“Damn Right We’re In A Street Fight”……Finding Success As The Slutty Vegan And The Bearded Pig
One of my favorite lines from the Fast & Furious movie franchise came from Fast & Furious 7. In the pivotal scene, the two megastars Vin Diesel and Jason Statham face off for a battle to the...
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Who are You? Brand Self Reflection
I attended a success seminar hosted by Daymond John, one of the investors on the Reality Show Shark Tank. One of the speakers mentioned that entrepreneurs and stewards of brand do two things very...
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Where is Your Mile? Think Global Act Local
As global and national brands try to appeal to customers in the same way local businesses do, organizing the pieces (Social Media Marketing, Branding, Digital Marketing and SEO) become more...
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What is Local Marketing?
Local Marketing is the group of activities, messages and media channels that allow you, the Chief Mile Owner to immerse your organization into efforts to reach customers in a geographic area. These...
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The Illusion of Competition……. Steps to Look At Competition Differently…Or Maybe Not At All
“You don’t want to be considered just the best of the best; you want to be considered the only one who does what you do.” - Jerry Garcia, The Grateful Dead Jerry Garcia, of the Grateful Dead, was a...
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