by | | Stand Alone Brand
I attended a success seminar hosted by Daymond John, one of the investors on the Reality Show Shark Tank. One of the speakers mentioned that entrepreneurs and stewards of brand do two things very well. First, they ask the right questions. Second, they solve problems....
by | | Stand Alone Brand
“You don’t want to be considered just the best of the best; you want to be considered the only one who does what you do.” – Jerry Garcia, The Grateful Dead Jerry Garcia, of the Grateful Dead, was a guitarist and a singer, but he could have been considered a...
by | | Stand Alone Brand
There are two old adages in marketing that seem to be diametrically opposed to one another. Which one do you subscribe to? “Great sales cure all ills”. “The best way to kill a business is with a great marketing campaign.” Unfortunately, I have worked for brands that...
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