RESOURCES
Below you will find some very helpful FREE resources created by the Own Your Mile team.
Community Marketing Roadmap
Looking to become Mayor of your community and build winning partnerships? Review the Community Outreach Roadmap to look at ways to leverage local partnerships to build your Stand-Alone brand.
Momentum Map
What media elements will you use to grow sales and build your Stand-Alone brand?The Momentum Map will help you plan how to incorporate your Earned, Paid and Owned media to communicate with your customers.
Attitudes, Values & Intent Audit…Serving The TOTAL NEED
The AVI Audit will help you understand the pain points the consumer experiences and how your product fills the TOTAL NEED. The AVI Audit leads the way to identifying customer, who your product is for, what your customers value and what they can expect to achieve when they engage with your brand.
Franchisee Local Marketing Planning Guide
Do you own a franchise of a national or regional brand and are looking to create better, more impactful marketing plans? The Local Marketing Planning Guide will provide the information you need to help you leverage national plans and messages to grow your local sales.
Creating Your ONLYNESS Statement…Defining Your Niche
How do you differentiate from the competition? Does your product or service fill a niche? Do you solve a problem or fulfill a perceived need? What makes you the ONLY in your category or in your market? Take a few minutes to complete this worksheet and it will be time well spent.
The Own Your Mile Small Business Playbook is THE resource to help each CMO (Chief Mile Owner) build a stand-alone brand.
In this eBook, you will learn how to:
- Define Your ONLYNESS
- Identify your Ideal Profitable Audience
- Understand the Difference between strategy and tactics
- Leveraging the customer’s Total Need to deliver product or service that they don’t want to live without
- Introducing tension to your audience and helping them become better versions of themselves
- Case studies on how local businesses have the attention of the customer……….AND A WHOLE LOT MORE!