The Greatest Show on Earth Has Shut Down…What Can We Learn from PT Barnum?
One of my daughter’s favorite movies is the Greatest Showman, which depicts the genius of PT Barnum. Barnum, best known for his role as a founding member of Ringling Brothers and Barnum &...
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One to One Marketing – Small Touches Can Lead to Big Opportunities
To say that humans are social beings, would rank right up there in the top five statements in the Captain Obvious Hall of Fame. Obviously some of us are more comfortable than others; but it always...
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Marketing is not a Department
“The new marketing is more than a way of doing; it is a way of thinking. It begins with an understanding of the distinctive characteristics of services – their invisibility and intangibility – and...
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Love is a Business… the Riches are in the Niches
There are two old adages in marketing that seem to be diametrically opposed to one another. Which one do you subscribe to? “Great sales cure all ills”. “The best way to kill a business is with a...
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Are Great Sales a Blessing or a Curse?
There are two old adages in marketing that seem to be diametrically opposed to one another. Which one do you subscribe to? “Great sales cure all ills”. “The best way to kill a business is with a...
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Five Characteristics of A Champion CMO (Chief Mile Owner) For A Stand Alone Restaurant Brand
The Chief Mile Owner is the leader of the organization and sets the culture relative to how the business is viewed by the public. Being the Chief Mile Owner for your restaurant business is a unique...
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