by | | Stand Alone Brand
“You don’t want to be considered just the best of the best; you want to be considered the only one who does what you do.” – Jerry Garcia, The Grateful Dead Jerry Garcia, of the Grateful Dead, was a guitarist and a singer, but he could have been considered a...
by | | Sales Building
One of my daughter’s favorite movies is the Greatest Showman, which depicts the genius of PT Barnum. Barnum, best known for his role as a founding member of Ringling Brothers and Barnum & Bailey Circus, understood building a brand in a way few did back in the...
by | | Sales Building
To say that humans are social beings, would rank right up there in the top five statements in the Captain Obvious Hall of Fame. Obviously some of us are more comfortable than others; but it always amazes me when casual encounters turn into huge business opportunities....
by | | Operations
“The new marketing is more than a way of doing; it is a way of thinking. It begins with an understanding of the distinctive characteristics of services – their invisibility and intangibility – and the unique nature of service prospects and users-their fear, their...
by | | Stand Alone Brand
There are two old adages in marketing that seem to be diametrically opposed to one another. Which one do you subscribe to? “Great sales cure all ills”. “The best way to kill a business is with a great marketing campaign.” Unfortunately, I have worked for brands that...
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